The Floral Fragrance of Water: Issey Miyake’s L’Eau d’Issey

“Curiosity and happiness are at the core of my work”, says Miyake

All the perfume lovers and fans of Issey Miyake gear-up, as your favorite fashion designer has launched three of his floral fragrance in a well adorned event at Art Chowk, Clifton in the heart of Karachi.The aromas bought to Pakistan by none other than Multitech, a renowned name for bringing international beauty brands to the country. Following the tradition of covering optimistic events, Unique Pakistan has showcased the three floral fragrances for you.

Issey Miyake, the most illustrious name in fashion industry that doesn’t need any introduction. Calling himself clothing designer rather than fashion designer, the numerous award achieving star has been exploring different style codes of feminity since years and this time he has come up with the alluring and enchanting, L’Eau d’Issey that has proved to be the most long-lasting and fascinating scent one can have in their collection, which is winning hearts and admiration of everyone since 14 years. The day to day increasing list of fans and devotees say all about it.

L’Eau d’Issey, a product conceived by Japanese designer and part of culture in which fragrance must always be as discreet as possible, introducing a unique and captivating style of fragrance for all the perfume lovers.

The charm and delicacy in its essence and paradoxical in its transparency distinct it from other aromatic products and the reason behind its elegance is ‘water’ by using water as a central component of his creation,. In 1992, when he created his first fragrance, L’Eau d’Issey, he took the world by surprise with the purity and clarity of his approach. Issey Miyaké thought about composing a perfume that was "as clear as spring water", combining the spray of a waterfall, the fragrance of flowers, and the scent of springtime forest. 

Designer renowned worldwide for blending the fabric and shades together, giving them unique texture has now introduced a fresh look L’Eau d’Issey by reinterpreting two major style codes of femininity: the rose and the colour pink. The translucent composition of aquatic scent has fully designed under the supervision of Issey Miyake.

Miyake born in Hiroshima, Japan in 1938, after studying in Paris and New York, in 1970, he returned to Tokyo where he established the Miyake Design Studio. He presented his first eponymous collection in New York and then in Paris. Miyake has also established 'The Miyake Issey Foundation' whose prime objectives are not only to preserve the current archive but to also support and develop young artists and their work.

The launch event organized by Catwalk & PR and Catalyst PR & Marketing which was attended by the showbiz celebrities and socialites including: Faakhir, Nadia Hussain, Maria Wasti, Faizan Haq, Neshmia Ahmed, Farishteh Aslam, Anita Ayub and many more. Their presence made the event more glamorous and memorable