Monday, November 12, 2012

The big brand Bonanza


              The big brand Bonanza released winter/fall collection

The renowned name in the field of fashion and style, that along with women caters men as well, the big brand Bonanza is back with its new outlet embellished with the fall/winter collection and veet super models that sparkled  the whole evening thus doubled the launching fun. The big brand proudly opened its new store in the heart of Karachi at Dolmen City Mall, Clifton on Saturday, 10th November.


After opening chain of stores within the country, Bonanza launches its new 8th store in Karachi. The launching ceremony was started with the fashion presentation. The fashion display was divided into two halves. First half was wholly devoted to warm shawls, over coats and sweaters. The material and designs speaks themselves. The texture and pattern of shawls was unique, simple yet stylish. The soft color scheme of pink, white and brown shades were fully complimenting the winter season. Bonanza introduces new style of trendy sweaters and over coats, a complete winter dress code for men and women. However, other half of the show was based on traditional dresses of formal  kameez shalwar. The 100% pure cotton outfits displayed by the models elegantly. Bonanza introduces vast range of cotton dresses with plethora of color combinations, embroidered fronts, motifs & borders, ornamented by exquisite crochet laces in the highest quality pure wool, silk, khaddar and cambric that caters women from all age groups. The dresses can be wear in formal parties and get-to-gathers. 


 
The grand store falls into Bonanza's biggest outlet, occupying 4200 Square Feet total area that is possessing separate space for men and women wardrobe. The female area dolled up with westerns and eastern outfits that include winter overcoats, sweaters and mufflers, ready made formal shirts with cotton/silk chundar pajamas accompanied with other variety. While the other portion unlocking men’s style formula, encompassing of formal office shirts, kurtas and other stuff assuring the completed code of style.




 
Speaking about the Winter Collection, Asif Bilwani, Director Marketing of Bonanza said:
“We have great expectations from this Winter Collection. We have been mainly known for our Sweaters in the winter season. Through this collection, we aim to cater to a wider segment of the market. “

Speaking about the new Outlet, Hanif Bilwani, CEO of Bonanza said:
“This Shop is first of its kind, we hope that our customers will like this contemporary look and give us a positive feedback.”

The launch event featured Saima Azhar, Sana Sarfaraz, Abeer, Sehrish, Eqra, Mahi, Danya, Noor, Nida Bangesh, Mubashira, Abbas Jaffri, Shahzad Noor and Rizwan Jaffri who dazzled the ramp with Bonanza’s amazingly unique and stylish winter collection. The launch event was organized by Catwalk Productions and PR handled by Catalyst PR & Marketing. 


Wednesday, November 7, 2012

Peeeeesshhhh.....Snake!!!

Published in Young Nation 3 November 2012

And the award goes to Zaheer Abbas

Etihad airways were teamed up with Fashion Pakistan to present the award
Zaheer Abbas winner of Etihad Airways Most Inspiring Designer at the 4th Fashion Pakistan Week, 

With the end of Fashion Pakistan Week 4, everyone was waiting for the results for Pakistan’s Most Inspiring Designer’s award. Finally the wait is over as the winner has been announced after conducting a poll on Etihad Facebook page and compiling the votes received from members of Fashion Pakistan Council The winner is none other than the most talented, young and inspiring designer ‘Zaheer Abbas’.
Etihad Airways & Fashion Pakistan Council presented the Etihad Most Inspiring Designer Award to Zaheer Abbas today. The pictures shows (from L-R): Mr. Deepak Perwani, Director, Fashion Pakistan, Mr. Amer Khan, AGM Etihad Airways, Ms. Shamaeel Ansari, Chairperson, Fashion Pakistan, Mr. Zaheer Abbas, winner of the Etihad Most Inspiring Designer Award and Mr. Duraid Qureshi, CEO, HUM TV. 

This is not Zaheer’s first victory, he has also received Best Emerging Talent in Fashion” at the prestigious Lux Style Awards. The boy with magic wand is famous for his love for light fabrics such as chiffon, airy silhouettes and other soft wears. His designs are available in various stores in Karachi, Dubai, Abu Dhabi and London.
One lucky winner, Kamran Hashim, has won 15,000 Etihad Guest Miles by taking part in the poll conducted on Etihad airways Facebook page.
Etihad Airways’ Area General Manager for Pakistan, Bangladesh and Nepal, Amer Khan, said: “I would like to congratulate Zaheer on winning this award. It has been a long standing policy at Etihad Airways to encourage fashion, arts and culture worldwide. We are proud to lend our support to Pakistan’s burgeoning fashion industry and to be associated with Fashion Pakistan Week for the second year in a row.”
The Fashion Pakistan Week was organized by Fashion Pakistan Council to promote young talent by giving them a platform to display their work along with the senior designers Fashion Pakistan Council’s Chairperson, Shamaeel Ansari, said: “I am proud to be part of the Fashion Pakistan Week for its pivotal role in educating, empowering and encouraging designers and promoting traditional crafts. I wish to express my gratitude to Etihad Airways for its continual commitment and support to different segments of the Pakistani society through this partnership with us.“

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Published in Young Nation 3 November 2012:

Monday, November 5, 2012

Award ceremony : FPW-4

 Etihad Diamond Award
Mr. Deepak Perwani received Etihad Diamond Award for his 20 years contribution to fashion industry,
The honor was done by Mr. Amer Khan, Area General Manager for Pakistan, Bangladesh and Nepal presenting the award to Mr. Perwani along with the jury member of the award Ms Ronak Lakhani. Etihad Airways is the national airline of the United Arab Emirates, and the official airline for the 4th Pakistan Fashion Week recently held in Karachi. Established by Royal decree in July 2003 and based in Abu Dhabi, Etihad was awarded the World's Leading Airline in 2009, 2010 and 2011 by the World Travel Awards
Dressed up to the nines celebrities received E960 mobile phones from Qmobiles
Qmobile presented E960 mobile phones to two best dressed celebrities: each day at FPW 4
The super six well dressed celebrities received awards including:Rabya Chaudhry and Tapu Javeri recieved the best dressed awards on the opening day of FPW-4. Sania Saeed and Ayyan were selected as the best dressed celebrities on the day 2. On the final day of FPW Nomi Ansari and Safinaz Muneer bagged the Q Mobile Best Dressed celebrity Awards
Qmobiles is the first local mobile phone company in Pakistan and the sponsor of FPW-4.