What a morning show comprised of? A talkative host entangled into branded clothes or a dummy displaying designer’s outfits. In fact most of the hosts have started selling the designer dresses that they wear in the show. If you want to buy that particular outfit just sms as much as you can. Besides host, the other eye-catching attraction of a morning show is its guest, new day new morning and a new guest, he or she can be from any field. It depends on the show’s topic. No doubt morning shows has lessened the space between celebrities and audience. We can reach our favorite celebrities on a single phone call or by sms. But now every channel has its morning show and the guests are switching from one show to another. More over a morning show has number of interesting segments. Caption the image, birthday bumps, fitness, beauty these are some of the most famous segments that a morning show have.
From last two years a new trend has hit the morning shows that are wedding seasons. I remember Shaista Wahidi’s morning show “Good Morning Pakistan” had introduced the first wedding season and after that all the morning shows copied it. “Wedding season celebrating in a morning show” it sounds abnormal. Why a morning show is celebrating wedding season? A person turn on television in morning to get a fresh start but what he saw traditional ceremonies mayun, mehindi even baraat and valima, all the people are singing shadi songs wearing heavy labled dresses and jewellerys . On the other hand these shadi shows were helpful for people who are getting married or are involved in marriage ceremonies, This is one side of the coin other side of the coin shows that these shows are developing inferiority complex inside poor audience. Every one watches morning shows from rich to poor but now a day’s morning shows are featuring shows for wealthy people only, wedding season is one of the obvious example. The heavy, expensive, branded clothes are not in every one’s reach and at the time of such economic crises these kinds of shows can only raise suicide rate in Pakistan.
Now a day’s switching of hosts is a hotly debated issue. I am talking about the recent shifting of Shaista Wahidi on Geo television in replacement of “Nadia Khan Show” “Utho jago Pakistan” hit the television screens recently. However Nadia Khan herself shifts from ARY to Geo television but no doubt Nadia khan is the trend setter. She has taught everyone how to host a morning show that is why many anchors copying her in every other show but she’s also a copy cat. Nadia had copied Shasta’s GNP segment of summer mela and Nadia Khan’s summer mela was again featuring the elite class of Pakistan.
Most of the morning shows started in past and ended in past. Like KIran and George a husband wife family morning shows.
All and all morning shows are can be call as backbone of Pakistani media and an extra dose of entertainment but this extra dose is now becoming an over dose for audience. Day start and ends on watching these shows. It seems that there is no more entertainment left. Same sequence, same segments, same shows that are call as morning shows!
Morning shows should stop bring something new.
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