A new luxury fragrance by Versace - Yellow Diamond

Pure as sunlight, a transparent floral fragrance sparks the way that only a diamond can with an extraordinary yellow light marking the feminine beauty is none other than a new aromatic product of Italian Fashion Company Versace, launched their newest perfume Yellow Diamond at Shapes on 12th October with the same class and style that is the trademark of the brand.

The aroma is sealed inside a small, unique and stylish bottle, encompassed in a design of timeless elegance, a delicate modern piece of exceptional beauty that sparks like a diamond.

The launching ceremony began with the words of honor by H.E Roberto Franceschinis, counsel general of Italy, praising the brand for spreading the aromas and work successfully throughout the world and Multitech for their campaign to stop the sale of fake perfumes in Pakistan.

The perfume was unveiled by the sparkling Pakistani actress and recent award winner for best actress at New York film festival Amina Sheikh clad in an elegant Maheen Kareem outfit. The entire theme of ceremony was to pay homage to the Greek Goddess Medusa and the pure lustrous beauty of diamonds. To do so, a presentation with models that were made up to look like Greek goddess in customized golden togas by Maheen Kareem and Yellow Diamond Jewelery by Nazneen Tariq walked the ramp to dramatic Italian music and displayed the perfume.

The evening attended by the diamonds of Karachi like Humayan Saeed, Nazia Malik, Deepak Perwani, Anita Ayub, Arjumand Rahim, Momal Sheikh, Nazneen Tariq, Neshmia Ahmed, Saima Acharia, Adnan Pardeysi, and many more.  

Fashion ComPassion: Luxury with a Purpose

Another international UK based brand Fashion Compassion is knocking at your doorstep, having all its quality luxurious bags and accessories for the bags and accessory lovers. The stylish clutches and variety textures attracts everyone. Fashion ComPassion, a socially responsible retail house has launched a range of luxury handbags for the first time in Pakistan in a well embellish event on October 11^th at Ensemble Karachi..

Fashion Compassion, the unique online shopping portal was founded by social entrepreneur Ayesha Mustafa in November 2010. The portal provides a platform to skilled and creative women artisans, by stocking brands that work with them. Ms Mustafa, currently working with seven socially responsible brands across the world with a mission to create new and exciting products. These products have also been acknowledged by leading fashion publications, such as British Vogue, Vogue.Com, Vogue Italia, Marie Claire Spain, Observer Magazine, FT How To Spend It, Grazia and many more.  Numerous celebrities like Livia Firth, Lily Cole, Eva Longoria, Anne Hathaway have worn her items. The company retails products across the world, working in Jordon, Lebanon, U.A.E, India, Bangladesh, Afghanistan, Cambodia and Kenya.

The lady with high spirit also works for unprivileged poor people especially women. The bags are usually crafted by the poor women residing in Palestinian refugee camps in Lebanon and Jordan. “Being Pakistani, I wanted to bring the concept of fashion that creates positive change and empowers women to Pakistan. By launching the company here, I want to provide a platform to our artisans on an international platform,” says Ayesha Mustafa, Founder of Fashion ComPassion.

In Karachi, Fashion ComPassion will launch three 3 of its brands from the Middle East that work with Palestinian Refugee women, marginalized women in Lebanon & Bedouin women. Coming up with unique and limited edition stuff that are hand crafted with exotic leather and gold-plated embellishments.

The brand will also be working with the United Nations World Food Programme (WFP) in linking the agency’s women beneficiaries to similar product development while supporting their food needs.

Fashion Compassion includes Nawa, Sougha, and Palestyle in its collection. The event was attended by a large number of socialites and celebrities including Anoushey Ashraf, Nida Azwer, Sanam Chaudhri, Ali Safina, Hira Tareen, Maheen Karim, Misha Lakhani, Farishteh Aslam, Adnan Pardesy, Shiza Hassan and many more. However, the PR was handled by none other than Catalyst PR & marketing.

Ab Bandar bhi I-pad chalain gay! \o/

Published in Shashca - Youth Ka Newspaper

 http://shashca.com/paper/ab-bandar-bhi-i-pad-chalain-gay-o/

‘Bandar kay hath main nariyal’ yeh mahawara tou suna he hoga! Kya aisa hotay dekha hai? Nahi dekha tu aaj hi United States aur Canada kay chiriya gharon ka rukh karein. Jahan kay zoo-keepers ne yeh inkeshaaf kya hai kay gadgets ka shoq sirf insano main hi nahi balkay bandarun mein bhe berhta ja raha hai.

Ek program, ‘Apps for Apes’ kay tehet, en do mumalik k 12 chiriya gharun main orangutans k liye I-pads mutarif karaye gaye hain, jin se wo faraghat kay auqaat main khub mehzuz hoskatay hain. Yaad raahy, Orangutans khass kisam k bandar hain jo Indonesia aur Malaysia main paye jatay hain

Richard Zimmerman, New York City mein based ek non-profit Orangutan Outreach kay Director hain jo kay yeh program chala rahy hain un kay mutabiq, “Hum ne orangutans ka behavior insani rawaeyye kay qareeb qareeb paya, unhein tablet ko chona, David Attenborough kay short videos dekhna, apnay jaisey orangutans aur dosray janwaro ko dekhna buhut acha lagta hai”

Sar ki juyein tu yeh orangutans roz hi khatay hain magar tablets per hath saaf,  haftay main sirf do bar kertey hain wo bhe 15 minutes se le ker adhay ghantay tak. Mukhtalif applications ki mukhtalif timings hain.

Bachun ke terhan bandarun main bhe painting, music and memory games applications bohat mashoor hain.

Toronto Zoo kay  mast zoo-keeper Matthew Berridge, drawing ke liye Doodle Buddy, Montessori Counting Board and Activity Memo Pocket, aur memory game youtube per video chalany ke liye estimal kerty hain, jo kay apes ko bohat achi lagti hain. Yun keh lejiye kay wo apes ko apnay bachun ki terhan treat kertay hain.

“yeh bachun ko pop-up videos dekhanay jaisa hai”, Zimmerman mazeed kehty hain kay orangutans bohat zaheen primates hain jin ka intelligence level young bachun kay baraber hai.

In chezun main Zimmerman sahab ka demagh bara chalta hai, wo kehty hain ke zoo-keepers investigate ker rahay hain ke kaisey communication apps janwarun ko behter express kernay main madad farham ker sakti hain.

“Suppose kisi orangutan ko daant mein dard hai tou wo I-pad per daant ki picture ko press karay ga aur iss terhan communicate karay ga” unhone mazeed explain kertey hoye kaha.

News Source: The News

Picture Source: Facebook

The Floral Fragrance of Water: Issey Miyake’s L’Eau d’Issey

“Curiosity and happiness are at the core of my work”, says Miyake

All the perfume lovers and fans of Issey Miyake gear-up, as your favorite fashion designer has launched three of his floral fragrance in a well adorned event at Art Chowk, Clifton in the heart of Karachi.The aromas bought to Pakistan by none other than Multitech, a renowned name for bringing international beauty brands to the country. Following the tradition of covering optimistic events, Unique Pakistan has showcased the three floral fragrances for you.

Issey Miyake, the most illustrious name in fashion industry that doesn’t need any introduction. Calling himself clothing designer rather than fashion designer, the numerous award achieving star has been exploring different style codes of feminity since years and this time he has come up with the alluring and enchanting, L’Eau d’Issey that has proved to be the most long-lasting and fascinating scent one can have in their collection, which is winning hearts and admiration of everyone since 14 years. The day to day increasing list of fans and devotees say all about it.

L’Eau d’Issey, a product conceived by Japanese designer and part of culture in which fragrance must always be as discreet as possible, introducing a unique and captivating style of fragrance for all the perfume lovers.

The charm and delicacy in its essence and paradoxical in its transparency distinct it from other aromatic products and the reason behind its elegance is ‘water’ by using water as a central component of his creation,. In 1992, when he created his first fragrance, L’Eau d’Issey, he took the world by surprise with the purity and clarity of his approach. Issey Miyaké thought about composing a perfume that was "as clear as spring water", combining the spray of a waterfall, the fragrance of flowers, and the scent of springtime forest. 

Designer renowned worldwide for blending the fabric and shades together, giving them unique texture has now introduced a fresh look L’Eau d’Issey by reinterpreting two major style codes of femininity: the rose and the colour pink. The translucent composition of aquatic scent has fully designed under the supervision of Issey Miyake.

Miyake born in Hiroshima, Japan in 1938, after studying in Paris and New York, in 1970, he returned to Tokyo where he established the Miyake Design Studio. He presented his first eponymous collection in New York and then in Paris. Miyake has also established 'The Miyake Issey Foundation' whose prime objectives are not only to preserve the current archive but to also support and develop young artists and their work.

The launch event organized by Catwalk & PR and Catalyst PR & Marketing which was attended by the showbiz celebrities and socialites including: Faakhir, Nadia Hussain, Maria Wasti, Faizan Haq, Neshmia Ahmed, Farishteh Aslam, Anita Ayub and many more. Their presence made the event more glamorous and memorable

Experiencing Tasty Tangles: Noodle house launching in Karachi

Published on Unique Pakistan:
http://blog.uniquepakistan.com.pk/experiencing-tasty-tangles-noodle-house-launching-in-karachi/

Savory and juicy Wasabi prawns served with the mouth-watering mango syrup and decorated with green and purple lettuce leaves, incredibly luscious and well-seasoned chicken pieces dipped into sweet honey, garnished with white sesame seeds and onion syrup, succulent prawn wonton noodle soup served with tempting roasted duck, these are the few dishes from the menu of The Noodle House, that is opened in Pearl Continental Hotel, Karachi on September 28. After serving in Dubai, Abu Dhabi, Muscat, Doha, Kuwait, Bahrain, Riyadh and Limassol, the South East Asian cuisine chain of restaurants landed in Pakistan in 2002 with a remarkable opening of its first outlet in Lahore, now the chain is ready to win the hearts of Karachiites by serving the best quality of food fused with different cultures. The Exclusive rights to open chain of the noodle house in Pakistan are acquired by Zahdan Retail, a company of Zahdan Group (Pvt) Ltd.

It was the pre-launch of The Noodle House, Karachi and all the food bloggers were invited to taste the tangles that are offering by The Noodle House under a friendly and informal environment, with broad tables and comfortable seats in the middle of hall, along with easy corner sofa seats for the family. From the menu carrier to the long lines, dark wood and clean contour all the furniture was stylish. The kitchen was all open as if the food is cooking in front of eyes. Plus, the whole restaurant was Wi-Fi enabled with fast browsing service.

I was also among the food bloggers invited at the pre-launch ceremony of the restaurant to represent Unique Pakistan. The staff members warmly welcomed me with a smile and took me to the table. The menu was already present at the table and it was so easy just to mark the dishes you want with a pen having ink nip at one corner and an artificial twist on the other, giving perfect look of a noodle restaurant. The waitress explained me the whole menu with pleasing and mouth-watering style I would order the whole menu but my stomach bounds me to do that so I just marked Wasabi prawns, Sweet corn soup, chicken with honey and vegetable rice. There was a wide variety of desserts and mocktails but I ordered the chocolate buns with lychee juice. While I was observing the cheerily chattering people around me, the food was on my table just in a blink of an eye.

The fumes emitting aromatic dishes adorably decorated in mouth-watering manner served to me gently. The sweet corn soup offered in The Noodle House is a complete different recipe you had in any restaurant. The sweet corn dipped in sappy syrup with chicken pieces decorated with softly fried green Spanish was unique in taste. The brown colored vegetable rice, tender chicken honey coated chicken with white sesame seeds, flavorsome wasabi prawns and chocolate filled soft and tender buns every dish was tasty, my stomach was filled but the desire to eat more was not end till I left the restaurant.

After having a fun filled and delightful dinner, all the bloggers gathered in the hall where we introduced each other and had a photo session in group and individually. It was a good step taken by the Catalyst PR marketing to gather all the bloggers on a single platform under an informal and friendly environment.

In the current circumstances of Karachi, The Noodle House is a positive advancement in the city and its opening will provide a source of happiness and entertainment to the people of Karachi.

Learning for a lifetime

Published in Young Nation 29 September 2012

http://issuu.com/youngnation/docs/young_nation_magazine_29_september_2012/5

The monster of exams usually gulps our hunger and sleep. The whole routine got disturbed, on breakfast time we use to sleep, we skip lunch and at dinner time we eat carelessly and remain awake the whole night in order to study. I witnessed the same situation during my exams.

It was my final exam, the fear was high and the craze of learning everything within minutes was on its full swing. I was complete submerged in the studies to the extent that a night before exam I remained awake and slept only for 2 hours. I revised the already learned stuff again and again.

In the morning my mind was completely jam and sleepy. I drank two cups of tea in order to gain the consciousness. Once again, I revised the whole course and got myself ready for the exam. Entering in the examination hall, I assure myself that I can do the paper and will secure full marks because I have learned everything by heart but all my assurance was ruined when I saw the question paper. It was all opinion based paper. I got shivered because I have learned all the questions by heart without understanding the central idea so I was not in the position to do the critical analysis on the asked questions.

At that movement, the voice of my primary teacher reverberates in my ears that once you have understand the basic meaning of a lesson you don’t have to learn it and avoid the pattern learning by heart because if you forget one word then the whole paragraph will evaporate from your mind.

From that day I realized that learning lecture by heart will give nothing because we will forget it immediately after exams but once we understand the real meanings it will remain stick in our mind for the lifetime. Moreover, in professional life, during interview your boss will not ask the answers of course questions he/she will judge you on the base of your knowledge and talent. So work on your qualification success will come automatically.

Open publication - Free publishing - More cartoon

To Nishan-e-Azam-e-Alishan

Published on Unique Pakistan,
http://blog.uniquepakistan.com.pk/to-nishan-e-azam-e-alishan/

Once again the patriotism is high, the hope and enthusiasm of doing something for nation is present in every soul because today is 6 September, “Defense day of Pakistan”. 6 September is another golden chapter in the history of Pakistan that can’t be neglected.  This day is equivalent to Independence Day, when our enemy India attacked on Pakistan, our soldiers fought with them and saved the country. This war affected both countries financially but none of them could really dominate. As Pakistan remained saved, Defense Day is celebrated on 6th September.

The defense war fought between Indian and Pakistan on Kashmir issue as Kashmir is a princely and Muslim majority state. Both of the countries want to have Kashmir as their part. Despite of the war, the issue remained unsolved but it takes lots of lives and weapons but at last on 6 September the deadly war was ended by the concern and support of UN

Pakistan celebrates Defense day in the memory of the martyrs of the war who was awarded by the Nishan-e-Haider. The day refreshes the feeling of devotion and sacrifice for the country that how our beloved martyrs sacrifice their lives for the country. They left their wives, children, siblings and other family member behind to save motherland. Similarly,  their families are also satisfied and feel proud as they have lost their son, husband, father in the name of Pakistan.

The martyrs include Army officers like Captain Sarwar Shaheed, Major Tufail Shaheed, Major Raja Aziz Bhatti Shaheed, Major Shabbir Sharif Shaheed, Major Muhammad Akram Shaheed, Sarwar Muhammad Hussain, Lance Naik Mehfooz Shaheed, Shaheed Pilot Officer Rashid Minhas Shaheed, Captain Karnal Sher Shaheed and Havildar Lalak Jan Shaheed who gave their life for the country and awarded with“Nishan-e-Haider” on 6th September, 1965. Nishan-e-Haider is a special award given to the brave officers as a reward for their devotion and bravery.

Nishan-e-Haider is the dream of every soldier. Every jawan wants Nishan-e-Haider to shine on his chest but this reward is awarded to only few soldiers.  These are the heroes who sacrificed their lives for the nation.  National Hero doesn’t mean,  a soldier fought on border or in a war and lost his life, a person who follows Quaid-e-Azam’s teachings and makes his country proud around the world by his work is a true patriotic hero.. We all can become a hero by working or studying hard to make Pakistan proud!